Hometown Roofing
This project focused on updating the homepage for a local roofing company in a highly competitive market. Their existing design was solid, but it wasn’t clearly guiding people to take action or showing their services in a way that matched how customers actually search. We simplified the navigation to keep the focus on what matters most—services and contacting the company—and repositioned the messaging around a free inspection so the next step felt easy and relevant. We also updated the images to better reflect the quality of their work and build trust right away.
We didn’t stop at the homepage. To support their SEO campaign, we expanded the site by creating 10+ new pages targeting high-search service areas. Each page was fully designed, written, and structured to help them show up in more local searches and connect with the right homeowners. This included writing all website copy, designing the layout for each page, and selecting images that aligned with their brand.
The end result is a cleaner, more focused website that highlights their services, builds trust quickly, and makes it easy for homeowners to request a free inspection and take the next step.