Polley’s Perfect Seasons: Heating & Air Conditioning
This project focused on improving an existing website for a heating and air conditioning company that already had a design they liked—but it wasn’t bringing in inquiries. With plans to start Google Ads and invest in SEO, the goal was simple: turn the website into a true lead generation tool.
We reworked the homepage to make the next step obvious and easy, adding a form directly in the banner, placing the phone number prominently in the navigation, and including a clear “Book Now” button throughout. We also strengthened how their services and offers were presented so visitors could quickly understand what they do and how to get started. In total, we built in 12+ clear calls to action across the home page, all designed to guide someone toward reaching out.
To support their ad strategy, we also created a dedicated landing page specifically for Google Ads traffic—designed with one goal in mind: capture information from potential customers quickly and simply.
The result is a streamlined experience that meets people where they are and makes it easy to take the next step.